CK: As a blogger and a mum, what are the three most important features in a basics range?
IO: For me, my whole wardrobe is build around basics. The 3 most important features are functionality, quality + design. I want my basics to be comfortable and long lasting but also seamlessly complete various outfits and pull together different outfits with great design. The perfect white tee can be the linchpin of your whole wardrobe.
CK: When dressing for a day with Luka, what are your wardrobe go-to pieces?
IO: Again, functionality is important when I’m running around with the little man but I still like to stay true to my personal style and look my best (sometimes with vomit stains down my shoulder!). My go-to-pieces are tees (short + long sleeve), denim, oversize knits + longline cardi’s for Winter and white sneakers. Both Luka and I love a beanie and the Casa Kuma ones are my fave
CK: What three key words signify your personal style and why?
IO: Minimalist, functional, streetstyle – beautiful basics brought together with timeless, elegant pieces and on trend designs.
CK: As a blogger you’re always on the look out for new brands and ideas, tell us your impression of our women’s range Casa Kuma?
IO: LOVE. The Casa Kuma range really speaks to the important features of great basics I talked about above. I think the other core element of a great basic is layering and I think Casa Kuma does that better than anyone else in the market… the Teardrop Tee’s for example are layering heaven. I also appreciate the quality of the 100% Pima cotton – it wears/washes so well and is soft with a great silhouette. The AW15 range is amazing – loving the beanies + the knits … the Two Tone Knit is my fave, so stay tuned for a collaboration post!
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